Seoul Welcome Week 2026 Is Here
If you are visiting Seoul this fall, there is an extra reason to explore the city right now.
Seoul Welcome Week 2026 runs from September 19 to October 11, 2026, with special programs and benefits designed for international visitors. The campaign overlaps with Korea’s Chuseok holiday period, making it especially useful for travelers who are worried about what will be open or what they can do during the holiday.
Visitors can find special welcome programs, tourism information, discounts, and limited benefits at locations including airports and central Seoul.
One of the most interesting benefits is a special edition of the Discover Seoul Pass, which can help travelers visit major attractions while spending less.
In this guide, we will look at what Seoul Welcome Week offers, who can use the benefits, where to find them, and what international travelers should know before heading out.
Seoul Welcome Week 2026 at a Glance
Here are the key dates to know:
- Dates: September 19–October 11, 2026
- Location: Seoul, with programs at major visitor touchpoints including airports and Myeongdong
- Who it is for: International visitors to Seoul
- Main benefits: Tourist information, special events, attraction benefits, and selected discounts
Some programs are available only during specific dates within the Welcome Week period, and limited-quantity benefits may run out early.
Tip: Do not assume every benefit is available throughout the entire September 19–October 11 period. Check the dates and conditions for the specific program you want to use before making a special trip.
Free Discover Seoul Pass for International Visitors
One of the headline benefits of Seoul Welcome Week 2026 is a special Discover Seoul Pass Heritage Edition for international travelers.
According to the Seoul Metropolitan Government, a limited number of passes are being provided to eligible foreign visitors through welcome events at Seoul’s major gateways.
The Heritage Edition is designed around Seoul’s cultural heritage and gives travelers access to 12 major heritage attractions, along with discounts or benefits at more than 110 participating locations.
Because the free passes are limited and distribution conditions can vary by location, travelers should not plan their entire itinerary around receiving one. Think of it as a valuable bonus if you are eligible and passes are still available.
If you receive a pass, check its validity period and included attractions before activating or using it. This will help you get the most value from the pass rather than using it for an attraction you would have visited cheaply anyway.
Visit the Myeongdong Welcome Center
Travelers staying in central Seoul should also pay attention to the temporary Welcome Center in Myeongdong, one of the city’s busiest areas for international visitors.
The Welcome Center is scheduled to operate from October 1 to October 8, 2026.
Visitors can stop by for tourism information and special Welcome Week programs while exploring Myeongdong and nearby areas such as Namdaemun, Euljiro, Cheonggyecheon, and central Seoul.
This can be particularly useful during the Chuseok period, when travelers may be unsure about holiday schedules or need help adjusting their plans.
Look for Special Seoul Travel Discounts
Welcome Week is not limited to information booths and events.
Selected tourism experiences are also offering visitor benefits during the campaign. One highlighted example is a 20% discount on selected Han River cruise experiences.
If a Han River cruise is already on your Seoul itinerary, it is worth checking the current Welcome Week conditions before booking.
However, discounts can have specific dates, reservation requirements, or eligibility rules. Always confirm the current terms with the participating operator before paying.
How to Make the Most of Seoul Welcome Week
The easiest way to use Seoul Welcome Week is to combine its benefits with places you already plan to visit.
For example, if you are staying in Myeongdong, visiting the Welcome Center can fit naturally into a day exploring central Seoul. If you are planning a Han River cruise, check whether the Welcome Week discount applies to your preferred date and booking.
Travelers arriving during the campaign period should also pay attention to welcome programs at the airport before leaving the arrivals area.
A simple strategy is:
- Check which Welcome Week benefits are available on your travel dates.
- See whether any of them match attractions already on your itinerary.
- Confirm eligibility, operating dates, and reservation requirements.
- Use limited benefits only when they actually save you money or improve your trip.
This is better than changing an entire Seoul itinerary simply to chase a free pass or discount.
Visiting Seoul During Chuseok 2026
Seoul Welcome Week overlaps with Chuseok, one of Korea’s most important holidays.
For travelers, this does not mean Seoul shuts down completely. Major tourist areas, cultural attractions, shopping districts, and events can still give visitors plenty to do.
However, opening hours may change, and individual restaurants, cafes, shops, museums, or attractions may operate on special holiday schedules.
Before visiting a specific place during the holiday period, check its official operating information rather than relying only on normal opening hours shown in older travel guides.
Transportation can also be busier around Chuseok as many people travel between Seoul and other parts of Korea. This is especially important if your trip includes KTX or other intercity transportation.
Good Areas to Combine With Welcome Week Activities
If you visit the Myeongdong Welcome Center, you can easily combine it with several nearby areas.
Myeongdong is convenient for shopping, food, beauty stores, and first-time visitors.
Namdaemun Market is within easy reach and offers a very different traditional market atmosphere.
Cheonggyecheon Stream is a good option for an easy walk through central Seoul.
Gwanghwamun and the palace area are also nearby and work well for travelers interested in Seoul’s history and cultural heritage.
Instead of treating Welcome Week as a separate event, use it as an extra layer of benefits while following the Seoul itinerary you already wanted to experience.
FAQ About Seoul Welcome Week 2026
When is Seoul Welcome Week 2026?
Seoul Welcome Week runs from September 19 to October 11, 2026. Individual programs may operate for shorter periods, so check the dates for each benefit before visiting.
Is Seoul Welcome Week only for foreign tourists?
Many of the special welcome programs and benefits are designed specifically for international visitors. Eligibility can vary by program, so bring your passport or other identification if a benefit requires proof of international visitor status.
Is the Discover Seoul Pass really free?
A limited number of special Discover Seoul Pass Heritage Edition passes are being offered to eligible international visitors through Welcome Week programs. Because quantities are limited, receiving one is not guaranteed.
What does the Discover Seoul Pass Heritage Edition include?
The special pass provides access to 12 major heritage attractions and benefits or discounts at more than 110 participating locations, according to the Seoul Metropolitan Government.
Always check the current list of included attractions and usage conditions before planning around the pass.
Where is the Seoul Welcome Center in Myeongdong?
A temporary Welcome Center is scheduled to operate in the Myeongdong area from October 1 to October 8, 2026. Check Seoul’s official tourism information for the latest location and operating details before visiting.
Is Seoul worth visiting during Chuseok?
Yes. Seoul can still offer plenty to do during Chuseok, particularly in major tourist and cultural areas. The main difference is that some businesses and attractions may have special holiday hours.
Check individual opening schedules in advance, especially for restaurants, smaller businesses, and specific attractions you do not want to miss.
Final Thoughts
Seoul Welcome Week 2026 gives international visitors a useful opportunity to get more from a fall trip to the Korean capital.
The most valuable benefits are not necessarily the ones that sound the biggest. A free attraction pass can save money, a discount can make an activity more affordable, and a Welcome Center can be useful when holiday schedules make travel planning confusing.
The key is to check what is available on your actual travel dates and combine those benefits with the Seoul itinerary you already have.
If you are visiting during Chuseok, plan important transportation and must-see attractions in advance, but do not assume the holiday means there will be nothing to do. Seoul continues to offer cultural experiences, events, shopping, food, and sightseeing opportunities throughout the season.
With a little preparation, Seoul Welcome Week can make an already exciting fall trip to Korea even better.



